New Roof before Selling House

ONDUVILLA Slate Gray roof on a house

If you’re considering re-roofing your home before you place it up for sale, you’re in good company. One of the biggest reasons homeowners put money into remodeling is to increase the value of their home, and according to recent research, a new roof can do just that.

In their 2015 Remodeling Impact Report, the National Association of REALTORS® and the National Association of the Remodeling Industry looked at the resale value of eight common exterior home improvement projects, including a new roof. (You can access a summary of the report, including methodology, at REALTORS® were asked, regardless of cost, which improvements were most appealing for buyers. They ranked a new roof No. 1 when considering buyer appeal, cost and return—sellers recoup an impressive 105 percent of the project upon resale. Additionally, 32 percent of REALTORS® said the project helped cinch the deal, resulting in a closed sale.

From a buyer’s perspective, the condition of the roof can be a strong indication of the overall condition of the home. If the homeowner neglected the roof, there may be serious issues with neglect of other areas of the home. A new roof allays these concerns, inspiring confidence in the buyers and making your roof a strong selling feature.

Aesthetically, a new roof gives your home instant curb appeal and helps ensure an overall good first impression. This is especially important when you consider how buyers are approaching the home buying process. Almost half of prospective buyers—43 percent, across all age groups—are going online to look at photos of properties for sale as the first step in their home buying process, according to the National Association of REALTORS® 2015 Home Buyer and Seller Generational Trends Report, which is available at The home buyers are making immediate judgments about what they see.

A new roof with an attractive and distinctive appearance can separate your home from others. The ONDUVILLA roofing system delivers an attractive and distinctive appearance at an installed cost that is similar to asphalt shingles. And ONDUVILLA is available in six attractive colors, giving homeowners options in choosing a roof color that blends well with exterior colors of the home.

Free samples of ONDUVILLA are available upon request through our online request form.

ONDUVILLA: Innovative, Affordable and Attractive

ONDUVILLA fills an identified need in the roofing market. In 2011 we conducted a large research project on roofing options for U.S. homeowners. We spoke with hundreds of homeowners and contractors about the roofing market, and both sides said the same thing—only two options exist: low-cost asphalt shingles that you see on most homes or the much more expensive slate or tile.

Here are some of the findings from our research:

  • 89% of homes have an asphalt shingle roof.
  • 5% of homes have a slate roof.
  • 1% of homes have a ceramic tile roof.
  • 80% of reroof installations are with asphalt shingles.
  • 94% of homeowners rated “cost-effective products” as one of the most important characteristics of roofing materials, which is why they frequently settle on asphalt shingles.
  • 88% of homeowners rated “cost-effective installation” as one of the most important characteristics of roofing materials, which is why they rarely choose slate or tile.

Or, as one homeowner put it, “You can go with ‘the standard’ [asphalt shingles] or you can go really high-end. There is nothing in-between.”

The data supports our observation that most homeowners choose asphalt shingles based on cost, not aesthetics. A small percentage of homeowners accept the much higher cost that goes with slate or tile because they want a distinctive and attractive look for their roof. We saw an opportunity to introduce a new roofing material that delivers a distinctive and attractive appearance at a price that is similar to premium asphalt shingles, and that material is ONDUVILLA.

Our research also showed both homeowners and contractors had three distinct features in mind for a potential new roofing alternative—innovative, affordable and attractive. ONDUVILLA offers all three benefits. If you’re in the market for a new roof, we hope you’ll consider ONDUVILLA for your home.

Blind nailing: A little American know-how creates a new installation technique for ONDUVILLA®

We introduced ONDUVILLA® to the North American market just over a year ago and already a home-grown adaption has evolved that speeds up an already quick installation process. It has a cool name too – blind nailing.

The blind nailing technique to install ONDUVILLA is a simple, four-step process:

  • Step 1: Measure out the roof and run chalk lines for the rows of ONDUVILLA shingles.
  • Step 2: Lay out the first row while lining up the ridges so one tile locks in with the other.
  • Step 3: Use a nail gun with a typical shingle nail in the valley in between the overlapping guides to hold tiles in place. Then place next shingle and continue.
  • Step 4: Repeat and continue until side of house finished. Come back and finish the tiles with ONDUVILLA roofing nails on the corrugations.  ONDUVILLA roofing nails come with gaskets to complete the SealSmart™ system, and must be hammered in by hand.

Why would a roofing contractor prefer blind nailing? It allows them to still use a nail gun and normal roofing tacks to quickly set the ONDUVILLA shingles. Since they are twice the size of most asphalt shingles and much more lightweight, they cover more area and are easier to handle. Once they are secure, an assistant can go back and hammer in the ONDUVILLA nails to complete the SealSmart™ system – allowing the contractor to move onto another job.

Stay tuned because up next, we’ll be sharing some of the roofing trends we heard about while on the road over the past six weeks at different trade shows across the country. In the meantime, visit us on Facebook, and if there’s a topic you’d like us to cover, let us know in the comment section below.

What we Learned at 15 Different Trade Shows

We’ve had a busy couple of months, attending more than 15 trade shows across the country – including some big ones like the International Roofing Expo in Las Vegas. It’s always nice to get out and talk to roofing contractors about what they need and to learn about some of the trends impacting the roofing industry. Rather than keep that information to ourselves, we wanted to share some of the things we saw and heard, so below we’ve broken out some of the key things we learned on the road.

Contractors still want something new

Beyond asphalt shingles, affordable and trustworthy alternatives have been simply non-existent, which hasn’t made contractors’ lives easier. Customers like choices, and if their customers couldn’t afford slate or tile, the only question to really ask was: “What color of asphalt shingle do you like?”

We developed ONDUVILLA for this very reason. Our third-party research told us homeowners and roofing contractors are hungry for colorful, distinctive roofing options over the asphalt shingles that don’t leap up in cost like terra cotta or slate. And this was again affirmed at every trade show, as we consistently heard how few options there are in the marketplace. Roofing contractors want something new to offer clients at the price point the vast majority of homeowners are able to afford. Onduvilla is emerging as the roofing system that will fill the void.

New technologies

When we weren’t talking to people about our roofing solutions, we took some time to learn about the other emerging roofing technologies poised to make a big impact. One that caught our attention has the potential to dramatically simplify roof measurements. Most people have used Google Maps to zoom in on their home, but EagleView Technologies has taken that a step further. Using aerial satellite images of people’s homes, they can measure the dimensions of a roof and give cost estimates for a reroof.

Small-scale projects becoming a big deal

Big roofing projects weren’t the only thing catching people’s interest. On the other end of the roofing spectrum, small-scale projects are becoming increasingly popular – specifically tiny houses. The tiny house movement has gained momentum in recent years, and that community is very excited about the advantages of ONDUVILLA.

How Much Does It Cost to Reroof Your Home?


Before introducing ONDUVILLA to the North American market, we commissioned a third-party study of homeowners and roofing contractors.  This was to get a better sense of demand for an entirely new category of roofing.  But first, we needed a sense of the future demand for reroofing, which ONDUVILLA is an especially attractive option. The answer might surprise you. Nearly two-thirds (64%) of homeowners plan to reroof their home in the next five years.

If that stat includes your home or your customers’ homes, the next discussion is cost, which can greatly vary depending on roof size and roof type, but ultimately it’s the roofing material being used.  Fortunately you’re not completely in the dark about estimating a cost. offers a detailed cost guide so you can get a sense of what to budget.

The following is a guide to the three main factors in reroofing costs:

  • House size: It goes without saying – the bigger the house, the bigger the roof. Any roofing contractor will need to see your house in person to give you an accurate cost, but you can help narrow the field by asking for a ballpark estimate based on your roof’s square footage. If you aren’t sure, here’s a handy how-to guide for measuring your roof size.
  • Height and pitch: These two factors directly impact how long it’ll take a roofing contractor to complete the job, and in turn, how expensive it’ll be.
  • Material: There’s a range of roofing options available to homeowners, and what you choose will significantly affect your overall cost. This is why so many homes use asphalt shingles – they’re the cheapest option in town, and until ONDUVILLA, the only option in that price range.


If you’re looking for some kind of range, also collected roof installation costs and has broken out the cost trends. The graphic above shows the national average, but on the site there is a tool that provides a cost analysis for your zip code.

Remember, the costs quotes on the site include tear-off costs for the old roof. ONDUVILLA can be installed directly over one course of Asphalt shingles, saving that cost and space in the landfill.